As part of its international development strategy and in order to consolidate its strategic relationship with Leroy Merlin, SOMOCER Group, the Tunisian leader in the production and marketing of ceramic tiles, takes part in the Suppliers Fair of this large French retailer company specializing in construction, DIY and gardening.
This fair, which will be held from 4 to 8 September 2017 at the Terradeo campus in Lille, will bring together more than 400 employees from the 135 Leroy Merlin stores. As part of the fair’s program, the organizers have scheduled meetings with the store teams as well as an awards ceremony.
This Supplier Fair will offer SOMOCER Group an opportunity to promote its products and improve its reputation with the stores.
In addition, this fair will present an opportunity for SOMOCER Group to demonstrate its know-how and its commercial strength points.
SOMOCER Group, which aims to develop its international reach, will take advantage of this fair to present its new 2018 products to the employees of the Leroy Merlin store chain. This would further promote its products in the stores and strengthen its commercial links with its partner.
It is worth highlighting that SOMOCER Group concluded in November 2016 a partnership agreement with Leroy Merlin, which will improve its export turnover.