Category: News

SOMOCER Group was present again this year at the CERSAIE Fair, the international meeting place for architectural ceramics and bathroom furnishings, held in Bologna, Italy from September 26 to 30, 2022.

The participation of the Tunisian market leader, for the 6th consecutive year in CERAIE, is part of SOMOCER Group’s strategy aimed at strengthening its international development policy and conquering new foreign markets.

The 39th edition of the Bologna International Fair was an opportunity for SOMOCER Group to exhibit its new collection of ceramic tiles and porcelain stoneware floors for interiors and exteriors adaptable to different lifestyles.

Through this participation, SOMOCER Group aims not only to highlight its products which meet international standards in terms of design and quality, but also to highlight its technological know-how.

Each year, the CERSAIE international fair, the world’s number one event for ceramics, bathroom furnishings, architecture and design, which dictates the major trends and innovations in this field, brings together more than 900 exhibitors from 35 country.

Participation of SOMOCER GROUP in the International Exhibition for Construction, Materials and Machinery “SENCON” took place from June 16 to 18, 2022 in Dakar, SENEGAL.

SOMOCER GROUP participated in the Tripoli International Exhibition “Libya Build” from May 30 to June 02, 2022. During this participation, SOMOCER GROUP focused on its novelties in terms of design, quality and technological performance.

We were also honored by the visit of his Excellency Mr Abdulhamid ALDBAIBA head of the Libyan state

Participation in the International CSR Forum took place from May 12 to 14, 2022 at the Medina center in Yasmine Hammamet

Somocer Group maintains its commitment with the same momentum to economic efficiency and the social and societal imperative

It is in this context that Somocer Group won the prize for the best energy saving project (cogeneration) in Tunisia because quite simply we fully assume our responsibility to meet major societal challenges.

Our participation in the Paris fair which began on April 28 in Pavilion 3, stand number D9 where we exhibited our novelties and our flagship products for the year 2022.

Open day organized at the showroom of our reseller SAÏDI CERAM in KELIBIA. The purpose of this day is to highlight our new products as well as our technical performance.

Participation of SOMOCER GROUP as an official partner of the days of the French-speaking architect organized jointly by the council of the order of architects of Tunisia and the federation of the orders of French-speaking architects of Africa, from November 25 to 28 in Hotel Hasdrubal Prestige Djerba

The Internationally renowned companies in construction industry, Somocer (an industrial company specialized in the production and marketing of ceramic tiles and sanitary ware products) and Sotemail (a company specialized in the manufacture and marketing of porcelain stoneware ceramics for floor and wall coverings); are the first two companies in Africa to obtain the QB UPEC certification, an internationally recognizedquality prestigious certification for the building industry.

Associated with the QB (Quality in Building) certification mark, the UPEC classification is intended to certify the compliance of floorings with the technical specifications defined in a Certification Standardand enables the attribution of a classification of usage to floorings. This classification provides indicationson each product’s area of use, with sufficient and reasonable durability.

Certification is recognition by a third party (CSTB France) of the conformity of characteristics demonstrating the added value of Somocer Group products.

The certified characteristics of QB application associated with UPEC classification – Ceramic tiles for floorings- are as follows: dimensional and planar data, water absorption, abrasion resistance, Flexural mechanical strength, Resistance to shocks, resistance to heavy rolling, resistance to ordinary and chemical staining agents of low and high concentration.

The QB UPEC certification mark aims to provide a safe and simple way to choose high quality floorings, depending on the intensity of usein the areas where it will be laid. It is a guarantee of the floorings’quality and suitability.

UPEC classification, associated with the QB certification, provides key information to prescribers to help them choose quality floorings, the performance of which meets the specific requirements of 10 categories of areas: Domestic areas, offices, stations and airports, commercial areas, hotels, educational premises, hospitals, nursing homes for the elderly, sports halls, kitchens and restaurants.

It is worth noting that 85 companies have obtained QB UPEC certification. They are from various countries: Italy, Spain, France, Turkey, Denmark, Poland, the Netherlands, the Czech Republic, the United Arab Emirates and, of course, Tunisia through Somocer  and Sotemail, which hence confirms that ‘they are a real source of pride for Tunisian industry”.

Being aware of the opportunities and other advantages behind participating in this kind of benchmark trade fair, and with a view to make itself known more in the local market, Somocer Group has not skimped on the means to offer a luxurious and immense 255 m² stand at the international fair in Sfax.

This participation enables Somocer Group to exhibitin the best waypossible its latest trends in terms of design and quality. New products that meet international standards and that are designed to meet the desires of the most demanding consumers as well as those of the most creative interior designers and architects.

By highlighting its technological and commercial know-how in this fair, Somocer Group intends not only to promote its image in African markets and mainly Libya, but also to appeal to individuals and professionals in order to strengthen its networking and connection with a view to open new horizons for its products at local and international markets.

Accordingly, visitorsdiscovered new aspects for the 60x1m20 format (a range that was developed in 2018 but that Somocer Group was keen to develop). There are also new formats for the parquet aspect (20x1m20, 20×80, 15×90); the new 30×90 format; the new 15×15 swimming pool tile with its different colors, not to mention its technological performance related to anti-slipperiness.

In short, this participation of Somocer Group was a real success, in that the group, whose products caused sensation during this largefair of building professionals, was able to establish new contacts and finalize orders at both national and international levels.

Somocer Group participated in the largest Exhibition of ceramic tiles “Cersaie 2021” from September 27^th to October 1^st. On this occasion, Somocer Group presented its products in a very friendly space of 100 m².

Through this participation, Somocer Group aims not only to bring in the spotlightthe new products and latest trends of its companies, which meet international standards, but also to promote Tunisian know-how in a rapidly evolving sector.