Since 1984, the year when the company was established, Abdennadher Group has been thriving backed by the ambitious vision, impassioned enthusiasm and resolute will of its founder and CEO, Lotfi Abdennadher. Over a few decades, Mr. Abdennadher has earned a strong reputation in the world of industry. Thus, his Group grew into a major player in many sectors, including in ceramics sanitaryware.
SOMOCER, the SociétéModerne de Céramique was established in 1984 and purchased by Abdennadher Group four years later. SOMOCER manufactures and sells ceramic tiles, porcelain stoneware, earthenware andsanitaryware: cast-iron and acrylic bathtubs.
Extending over a surface area of 22 Ha in Menzel Hayet, Monastir, SOMOCER has more than 700 employees with a 20% integration rate, free board at the workplace and free ransportation.
To diversify its product offering, SOMOCER built a new plant to produce and sell stoneware ceramic tiles for floor and wall covering, including formats that range between 15*15 cm up to 1m*50 cm and 80*80. In 2004, SOTEMAIL was thus born as one of our subsidiaries.
SOTEMAIL, located in Souassi, Mahdia, and the first of its kind in Africa thanks to its automated production lines, has constantly kept its workers and technicians abreast of the latest trends in technology, thus becoming a key player on the local market. Based on its vigorous ceramics cluster, the Group has started to extend its international reach. Already very popular in Tunisia, the top-quality, innovative products of SOMOCER and SOTEMAIL have everything it takes to please customers abroad.
SOMOCER and SOTEMAIL, its subsidiary, have been listed since 2002 and 2004, respectively and are ISO 9001-2008 certified. The parent company has thus created :
ABC : Abdennadher Bricolage Center, established in 1996, is the largest network for the distribution and marketing of high-end, well-renowned local and imported products, such as ceramic tiles, sanitaryware and other equipment.
SOMOSAN: a subsidiary of SOMOCER established in 2012 to offer fine porcelain sanitaryware for bathrooms and kitchens to complete the range of SOMOCER products.
To amortize the cost of production and enhance competitiveness both locally and worldwide, SOMOCER Group considered building its own factory of cardboard boxes and wooden pallets. This was done in 2017 through the establishment of the SociétéModerne de Conditionnement (SMC), a new subsidiary, which, together with SOMOCER, SOTEMAIL, SOMOSAN and ABC, the distribution chain, have given rise to SOMOCER Group.
To help curb unemployment, the companies operating under the SOMOCER Group employ more than 1000 workers and staff members in their many outlets throughout the country, particularly in the least developed regions, and strive to continually improve the working conditions. Thus, the Group has invested 170.000.000 TND for the purposes of corporate development and job creation.
Because the SOMOCER Group subsidiaries operate in fields that require an increasingly high level of technical skills and know-how, proper training is key to keeping pace with the latest trends in technology. For the Group’s management, this has always been a major area of focus as proper mastery of the production tools enhances performance and creates the conditions conducive to the production of articles that are a cut above the rest for the sake of the consumer.
Through its subsidiaries, SOMOCER Group intends to go a step further and to expand its reach. In 2016, this has translated into a partnership with Leroy Merlin, a French mass retail brand in the field of construction, DIY and gardening. Thanks to its 100% Tunisian expertise, SOMOCER is one of the attractions of CERSAIE, the large international fair of the sector, recently held in Italy.
Today, our reputation has become also international as we conquer new markets in Africa, latin America, Germany, Great Britain and Russia. With this new international dimension, SOMOCER Group’s sales abroad have grown tremendously, thus contributing to the country’s foreign reserves. Our motto henceforth is “Our ambitions know no limits”.